MCQ Questions Class 12 Marketing Management With Answers

CBSE Class 12 Marketing Management Multiple Choice Questions with Answers. MCQ Questions Class 12 Marketing Management with Answers Is Prepared Based on Latest Exam Pattern. Students can solve NCERT MCQ questions Class 12 Marketing Management with Answers to know their preparation level.

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MCQ Questions Class 12 Marketing Management with Answers - Set - 4

Question 1:

An innovative organization involved in the manufacturing of electronic products launches its products in the trade fair every year. This is done to gain attention of the general public. Identify the function of public relations department / mentioned.
(a) Product publicity
(b) Press relations
(c) Lobbying
(d) Corporate communication

Check Answer

Correct Answer – (A)

Question 2:

When a customer shows proof of purchase he/ she was refunded a part of money paid by him as price. Identify the sales promotion technique.
(a) Discount
(b) Rebate
(c) Refund
(d) Lucky draws

Check Answer

Correct Answer – (C)

Question 3:

Shreya took her daughter Ria for shopping to ‘Super stores’ to buy her a jeans for her birthday. She was delighted when on payment of the jeans she got a bag along with the jean free of cost. Identify the technique of sales promotion used by thecompany:
(a) Rebate
(b) Discount
(c) Product combination
(d) None of the above

Check Answer

Correct Answer – (C)

Question 4:

Which of the following is the importance feature of the marketing?
(a) Needs and wants
(b) Creating a market offering
(c) Customer value
(d) All of the above

Check Answer

Correct Answer – (D)

Question 5:

A consumer products manufacturing company is offering a number of products like toiletries, detergent powder, food products, etc. Identify the element of marketing mix referred here.
(a) Product mix
(b) Price mix
(c) Place mix
(d) Promotion mix

Check Answer

Correct Answer – (A)

MCQ Questions Class 12 Marketing Management With Answers

Question 6:

A tube of cold cream comes usually comes in a cardboard box. This is an example of?
(a) Primary package
(b) Secondary package
(c) Transportation package
(d) None of these

Check Answer

Correct Answer – (B)

Question 7:

A tube of shaving cream usually comes in a cardboard box. This is an example of:
(a) Primary package
(b) Secondary package
(c) Transportation package
(d) None of these

Check Answer

Correct Answer – (B)

Question 8:

‘Yamuna Ki Bhujia’ has developed a strong distribution network in India and abroad by setting up retail outlets and reaching out to the customer through internet selling. Identify the decision related to the element of marketing mix being discussed above.
(a) Storing and assorting products in order to create time utility
(b) Regarding the channels or using intermediaries
(c) Both (a) and (b)
(d) One regarding branding, packaging and labelling

Check Answer