CBSE Class 12 Marketing Management Multiple Choice Questions with Answers. MCQ Questions Class 12 Marketing Management with Answers Is Prepared Based on Latest Exam Pattern. Students can solve NCERT MCQ questions Class 12 Marketing Management with Answers to know their preparation level.
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MCQ Questions Class 12 Marketing Management with Answers - Set - 5
Question 1:
A holiday package or a free service (like talk time) is offered on the purchase of a product. Identify the sales promotion technique.
(a) Discount
(b) Rebate
(c) Usable benefit
(d) Lucky draws
Correct Answer – (C)
Question 2:
It is another way of offering product at reduced prices. However, unlike rebate discount is in percentage. Identify the sales promotion technique.
(a) Discount
(b) Rebate
(c) Usable benefit
(d) Lucky draws
Correct Answer – (A)
Question 3:
Unibix company is a mobile company offers a discount of ` 1000 to clear off excess inventory. Identify the method of sales promotion :
(a) Discount
(b) Rebate
(c) Lucky draw
(d) Usable benefit
Correct Answer – (B)
Question 4:
The process of creating and producing package for a product is known as:
(a) Place or physical distribution
(b) Price
(c) Packaging
(d) Promotion
Correct Answer – (C)
Question 5:
On the eve of Diwali, Sodhi super mart is giving offers to the customers of buy 1 get 2 free. Identify the method of sales promotion.
(a) Discount
(b) Rebate
(c) Quantity gift
(d) Usable benefit
Correct Answer – (C)
MCQ Questions Class 12 Marketing Management With Answers
Question 6:
_________ is the process of classification of products into different groups on the basis of some of its important characteristics.
(a) Grading
(b) Packaging
(c) Standardization
(d) Branding
Correct Answer – (A)
Question 7:
Identify the elements of marketing mix:
(a) Product
(b) Price
(c) Promotion
(d) All of the above
Correct Answer – (D)
Question 8:
Which of the statement is not true for selling?
(a) Focuses on the need of seller
(b) Aims at maximizing sales
(c) Involves fragmented approach to sell
(d) Selling is limited to exchange of goods and services
Correct Answer – (B)
Question 9:
Beauty Women is a leading cosmetic company which sell variety of products such as kajal, lipsticks, eyeliner etc. Identify the ingredients of marketing mix.
(a) Price
(b) Place
(c) Product
(d) Promotion
Correct Answer – (C)
Question 10:
“They don’t sell what they can make, but they make what they can sell “. Name the marketing philosophy to which this statement is related.
(a) Societal marketing concept
(b) Marketing concept
(c) Product concept
(d) None of these
